The survey conducted by money saving site found that British women spend almost 15 percent more on updating their summer closet, reports a leading website.

The participants admitted to spending over 160 pounds on average just on a new coat and boots for the winter season. But the cost of two bikinis alone raised the summer total by 110 pounds.

They said they felt that splashing out on a new bikini was a necessity when it came to summer shopping.

The survey found that a fashion conscious woman would pay 55 pounds on average per bikini due to a desire to look good on the beach.

“It is surprising that we spend more on our summer wardrobe -- but when you factor in holiday clothes you can understand why. During the winter very few of us have that additional expenditure," said a spokeswoman for

“Looking good on the beach is important to us and we are prepared to pay a premium for something with added support and something that slims us down. The additional swimwear really brings the summer cost up," added the spokesperson.


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