The fourth edition of India International Jewellery Week 2013 (IIJW) by Gems and Jewellery Export Promotion Council (GJEPC), presented by Gemological Institute of America (GIA) will be held at a suburban five star hotel from August 4-8.
The day one of IIJW, commences with GJEPC brand ambassador and fashionista Sonam inaugurating the event. This will be followed by 'Beti', a show by Gitanjali Gems, featuring Sonakshi, Imran Khan and 20 television celebrities.
"They (Sonakshi and Imran) are coming as a part of their upcoming film 'Once Upon A Time in Mumbai Dobaara' which we are associating with. It is important that we have the right celebrity showstopper to match the brand. To have them is a positive rub off on the show as well as the brand," Mehul Choksi, Chairman and Manging Director, Gitanjali Group said.
"We are doing two shows at IIJW this year. Our first show titled "Gitanjali and Gr8 presents Beti" is a show for a cause. Second show "Gitanjali presents the Wedding Extravaganza" will be showcasing the latest wedding collections from Nizam - a brand with a royal touch," he said.
Followed by Mughda Ghodse (for Apala by Sumit), Amrita Rao and Mahima Chowdhary will be walking the ramp for Agni Jewels in association with Swarvoski and Shobha Shringar Jewellers respectively.
Day two will see South actors Rana Dagubaatti and Tapsi Panu wearing the collection of Moni Agarwal. Whereas, Neha Dhupia will be seen donning the jewelry for Gitanjali Gems.