The ad for animal rights organization People for the Ethical Treatment of Animals (PETA) India, was unveiled during the ongoing Wills Lifestyle India Fashion Week autumn-winter 2014 on Friday.

In the ad, shot by ace photographer Anil Chawla, Vijender is seen showing off his knuckles and posing next to the tagline - "Knock out cruelty: Boycott animal circuses".

"Animals cherish their freedom every bit as much as we do, but circuses deny them their freedom and every other form of natural expression. I'm asking people across India to help knock out cruelty by never attending a circus that uses animals", Vijender said.

On the work front, the boxer is warming up for his Bollywood - Akshay Kumar and Ashwini Yardi's Grazing Goat Pictures' "Fugly", set for June release.


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