London: Hollywood heartthrob Brad Pitt has signed on to become the first male face of French fashion house Chanel`s famous scent, No 5.

In its 91 year history, it is for the first time that the perfume is being endorsed by a male celebrity, reported a daily. Pitt, 46, has reportedly got USD 7 million paycheck for the job.

The luxury brand has released a selection of teaser shots of the advertising campaign, due to hit magazines` November issues. Chanel has also released a number of mini videos - a maximum of just eight seconds each featuring father-of-six.

Director Joe Wright, whose previous works include two Keira Knightley movies `Atonement` and `Anna Karenina`, shot the full commercial. Previously Marilyn Monroe, Nicole Kidman and Audrey Tautou have endorsed the perfume.


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