The excitement and attraction of sports are such, that they do not take very long for players to become a household name. Big companies cash in on this opportunity and make them the face of their brand. In no time, people completely start associating the label with their favorite player. Also read:
Let us have a look at some of the biggest names in sports world and the brands they endorse:
This Swiss tennis legend has a lot of endorsements in his hands, the most prominent being, Rolex. Rolex has been associated with tennis since 1978, when it became the 'official timekeeper' of the Wimbledon. In 2012, Federer landed a USD 15 million endorsement deal with Rolex and has been associated ever since. The tennis ace is known to represent the precision and accuracy in Rolex watches.
This Argentinian star is hailed as one of the most talented soccer players by many legends. He is loved by people all over the world and enjoys a lot of respect as well. Having endorsed Nike and Adidas as a young teenager, Messi was roped in by Tata Motors in 2015 as their 'agent of change'. The deal is said to cost around Rs 10 crores to Tata Motors.
Ronaldo is a Portuguese footballer known for his swift moves on the field. Apart from Nike and Coca-Cola, he has also been associated with apparel labels Emporio Armani. He replaced soccer legend David Beckham as the face of Armani in reportedly, a million pounds deal which is due to end in 2019.
The controversial golfer was roped in by Hero MotoCorp in a 200 million dollar deal, making it the most expensive celebrity endorsement for any Indian company. Woods is one of the biggest global icons and it does not seem that his recent scandals have messed with his brand image much.
Also known as lightning bolt, Usain was signed as an ambassador by Puma when he was a teenager. His deal was renewed in 2013 for USD 10 million a year till 2016. He is called the fastest man on the planet and Puma doesn't want to let go of this association.
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The excitement and attraction of sports are such, that they do not take very long for players to become a household name. Big companies cash in on this opportunity and make them the face of their brand. In no time, people completely start associating the label with their favorite player.