Media organisations from the five BRICS countries, Brazil, Russia, India, China and South Africa came out with a declaration at the end of the first BRICS media summit agreeing to promote pragmatic cooperation besides enhancing communication and mutual trust among them.
The media representatives exchanged views on how to propel traditional and new media's complementary and integrated development to meet the challenges posed by internet and digital technology.
Earlier, during the deliberations they made a strong pitch for reaching consensus to deal with issues like terrorism and climate change as well as rapid technological changes.
They also stressed that innovation is the only way for traditional media to survive in this digital age with the dissemination of information becoming mobile, intelligent,personal, complemented with the popularity of internet and APPs.
The summit, with the theme "Innovation, Development, Cooperation and Trust", was organised by China's state-run Xinhua news agency in association with Brazil Communication Company, Russia Today International Information Agency, The Hindu Group and South Africa's Independent Media.
Liu Qibao, head of the Publicity Department of the Communist Party of China Central Committee, in his address stressed that there was urgent need for closer cooperation among BRICS media organisations to help deal with combating terrorism, climate change and other challenges.

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