London: Over a third of Britons are buying gold instead of putting cash into their savings, a new poll has found.

With gold prices hitting record highs, new research has revealed that more than 38 percent see buying gold as a better investment than putting cash into savings, daily reported.
One in ten Britons has more gold than they do cash savings.

According to research commissioned by Esure Home Insurance, 14 percent of Britons have bought an item of gold as an investment in the past year while 6 percent have swapped their treasures for cash at a "bling and buy" party.

Over one in 10 Britons owns a stash of gold valued above any cash savings.