The latest to join the quirky gang is Sapna Pabbi, who will make her debut with the upcoming film, 'Khamoshiyan'. She will be chatting with men post midnight on social networking sites.

When asked about the kind of a midnight chat this will be, the source says, "The idea is to promote her upcoming film. As the film is an erotic thriller, the chat will be fun and flirtatious. However, the questions will be filtered."

Earlier Bollywood divas Bipasha Basu and Vidya Balan also adopted bizzare promotional strategies that made us cringe and laugh at the same time.

Bipasha Basu, who is being billed as the queen of horror films, promoted her 2012 film 'Raaz 3' by distributing neembu-mirchis (lemon and chillies) to the Mumbai autowallas.

Well, whether the autowallas were able to ward off the evil eye or not we don't know, but going by the film's box office collections, it sure worked for Bips.

While promoting her film 'Bobby Jasoos', Vidya Balan dressed as a beggar and sat among the beggars outside Hyderabad Railway Station. Reportedly, a woman, unable to recognize the actress, scolded her for not working and taking the easy way out.

Vidya also fooled Hrithik Roshan while he was shooting for his film in Mumbai and asked him for some money. The actor too didn't recognize her and was left confused.

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