The 'Victoria Bitter' logo has been emblazoned on Australian kits for a number of years, but the lucrative sponsorship deal came under fire this week from New South Wales state premier Mike Baird, who has slammed the use of alcohol advertising in cricket and other local sports.
Baird told a charity dinner that it was an "incredible position" that Smith and team mates would play with the logos prominently displayed.
Smith, who plays for New South Wales in the domestic Sheffield Shield, was unfazed, however.
"I don't think we have any problem with it," Smith told local media of the branding. "We actively try to get out messages,” he said.
"We've got the 'Know when to declare' campaign, so we're actively trying to restrict the level of consumption of alcohol to a responsible level. That's pretty important for us,” he said.
"We're promoting the brand. Not the consumption of alcohol," he added.

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