Washington: The hypothesis was always backed by the management gurus, but a new study has added weight to the fact that carrot and stick approach in the ned motivates employees. According to the study, rewarding good behaviour is equally as effective as punishing bad.

Companies for long have used the policy of offering a combination of rewards and punishment to induce behavior and capability of their employees.

The University of British Columbia study found that both rebuking the bad and rewarding the good are equally effective in encouraging people to cooperate.

"A shame tactic can be effective, but rather surprisingly, we have also found that apparently honour has an equally strong effect on encouraging people to cooperate for the common good," study researcher Christoph Hauert was quotedas saying by Live Science.
The results are important in an era when shame and honour are used to institute change in business and personal behaviour, the researchers said.

 Shame and honour campaigns are common on social media sites, with users tipping hats and wagging fingers at companies, media outlets and other figures, said study author Jennifer Jacquet, a postdoctoral researcher at UBC.

In government, some states post the names of tax delinquents online in an effort to shame them. And conservation campaigns often hinge on companies striving for the equivalent of gold stars, such as labels declaring their products "sustainable."

To measure the effects of shame and honour, the researchers started by giving 180 undergraduate students USD 12 a piece.
 In groups of six, the volunteers played a game in which they had to decide 12 times whether to contribute a dollar to a public pot, the total of which would then be doubled and redistributed equally to all players, regardless of whether they'd contributed.

(Agencies)