Japan: Though in Japan, Valentine's Day is observed on February 14 but the celebration of love truly ends on March 14, known as the "White Day". In order to express love or special feeling Japanese women present gifts or chocolates to men on February 14th. Chocolate is a must for Japanese Valentine's Day celebrations. As most of the women believe that the packaged chocolate is not a gift of true love, they tend to make them all by themselves. Men who receive chocolates or gifts on Valentine's day are supposed to return the favour to the women on March 14, known as White Day in Japan.This is the time when men are to give back a gift to the women who gave them gifts just a month before The tradition is believed to have been introduced by a marshmallow company in the 1960s.

Korea: Like Japan on 14th Feb young women give candies and chocolates to their boyfriends. The favour is returned the same way by the men on March 14, which is referred to as "White Day" similar to the custom in Japan.  People who don’t have special one in their lives spend that day alone. So, there is another special day called 'Black Day' for themselves. On this day, individuals who are not in any relationship, used to have ‘Jajang’ noodles together which are black in colour.

Scotland: Imagine celebrating a romantic day with a complete stranger.! A popular tradition in Scottish culture is “The Search of the Valentine Date.” The first man or woman a person sees on the street becomes his or her Valentine.

Denmark:In Denmark, February 14 is mainly a day for the young. Young people send their beloveds a valentine card on this occasion. The tradition of 'lover's card' is the most popular and romantic Valentine's Day custom in Denmark. Earlier, these cards used to come in the form of transparent cards, which reflected the picture of a lover presenting his beloved a wonderful gift when it was kept in front of light. Now any card is called a Lover's Card. Another tradition is to send white flowers called 'snowdrops' to their friends and lovers. Young couples also write special love poems, beautiful romantic love notes and some funny poems known as 'gaekkebrev'. It is customary for the sender of gaekkebrev to pen down a rhyme for his beloved. He is not required to put his name on it. He signs the message with dots for the lady. Now, the girl who receives the card is supposed to guess the name of the sender. If she is able to guess the right name, then she is rewarded with an 'Easter Egg' during Eastertide on that very year.

Romania:In Romania, Valentine’s Day is not traditionally celebrated on 14th February.  Romanians celebrate the love day on February 24th. The Valentine’s Day is called as ’Dragobete’ and it is not celebrated in a grand manner unlike United States or Canada but Romanian youngsters celebrate ’Dragobete’ with vigor and joy. It is said that Dragobete, the son of Dochia, was a mythological deity in Romania, similar to Eros or Cupid. He was a handsome man who liked to indulge in love affairs. He used to celebrate his love affairs, a tradition that was picked up later by the Romanian youth.
There is also a belief held by some that birds got engaged on this day and since birds are considered to be the messengers of god in Romania, the day also holds a deep significance for the people of this country.

Australia: Valentine’s Day festival has a history of excessive celebrations in Australia. Here people give satin cushions, sometimes embellished with flowers, colored shells, a stuffed hummingbird or bird of paradise instead of giving chocolates, cards or gold necklace to their beloved ones.

South Africa:  Week long celebrations and parties take place in South Africa. Young girls celebrate the day by celebrating a tradition called “Lupercalia.” This tradition requires girls to pin the name of their lover on their sleeve.



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