The study that was conducted by, showed that 52 percent of young women believed that celebrity branded beauty products and ranges are not worth the money spent on them.

But it seems like for some, quality doesn’t matter as they do buy such celebrity cosmetic ranges. The average money spent on celebrity beauty products was 53 pounds.

“Every week, there seems to be a new beauty range from a new celebrity. With the news of a new beauty range from pop group One Direction, we were interested in discovering whether or not celebrities play a part in shoppers’ purchasing decisions,” George Charles of said.

“It came as of a bit of a shock when we received the results, where many women claimed that they found these beauty products of lesser quality than normal beauty ranges, but some still continued to purchase them,” he added.