People indulging in "confusing advertisement" to promote such essential commodities and food items would also be liable for stringent punishment of life sentence under the new law, Paswan told reporters here.

He cited the case of Maggi noodles, which contained high level of lead and monosodium glutamate, saying stringent legal provision would be applied. Cine stars Amitabh Bachchan, Madhuri Dixit and Preity Zinta, brand ambassdors of Maggi, are facing the heat with a Muzaffarpur Court in Bihar on Tuesday ordering registration of FIR against them on a complaint of sale of harmful Maggi noodles.

The Union Food and Consumer Affairs Minister said that no leniency would be shown against those indulging in manufacture and promotion of sale of life-saving items and harmful food products.

The talk of tough law against sale of harmful food items have cropped up after reports of excessive quantity of lead being found in Maggi in laboratory test in different states.

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