New Delhi: Expressing serious concern over the adverse effect of misleading and false advertisements on the naïve section of the society, Food and Consumers Affairs Minister K.V. Thomas on Thursday said that he is musing over the set up of inter-ministerial committee which will keep a tab on such publicity stunts.

Thomas said “Women, children and elderly are the soft targets of such misleading advertisements. Moreover, the false advertisements involving cosmetics, health and eatable items are proving to be disastrous for the customers. Hence, an efficient law is the need of the hour to tackle the menace before they are telecast and harm innocent consumers.”

Illustrating the inefficiency in Self Regulation Council in checking the growing business of such advertisement agencies, the Union Minister said “It is due to the loopholes in the self-regulation mechanism and scarcity of appropriate laws, the government is planning for an effective law in this regard.”

Echoing similar to the views of Thomas, Minister of Information and Broadcasting Ambika Soni said “It is really important to strengthen the existing laws and self-regulatory authorities to handle the severe issue.”
While observing the existing laws to regulate content of advertisements, Thomas expressed doubts over the effectiveness of self-regulation in the Indian advertisement industry.