Click2Clean supplements Delhi government's Swachh Delhi mobile application that works on similar lines. Click2Clean ensures that a click from your camera or your mobile phone does the magic. The garbage will be removed without knocking at the doors of unresponsive civic body cleaners.

Launched by Charities Aid Foundation (CAF) India in October, the Click2Clean campaign has already attracted over 8,500 people to endorse it on Facebook, with many uploading the images of littered sites on facebook.com/clicktoclean.

According to CAF India Chief Executive Meenakshi Batra, there is an urgent need to clean up Indian cities as the number of people migrating from rural to urban areas continues to surge.

Talking about the campaign launched by the Delhi government, Batra said: "The aims, objectives as well the core concept and idea of the Click2Clean Campaign resonates quite well with the Delhi government's Swachh Delhi programme."