The 16GB Silk White OnePlus One is currently selling in India at Rs 18,999 while the 64GB Sandstone Black variant is priced at Rs 21,999.

"We assure our users that we are constantly evaluating what works best for them; part of that is to continue to make the One available at an attractive price point," company's India General Manager, Vikas Agarwal said in a statement.

"It is an ambitious step for a young startup, but for us it's about returning maximum value to our users by offering them great products and unique experiences", he said.

OnePlus One comes with top-of-the-line hardware specifications, including a 2.5GHz Qualcomm Snapdragon 801 processor, 3GB of RAM, a 5.5-inch (1080P display), 13MP rear camera with F2.0 aperture and Sony image sensor, 5MP front camera, 3100mAh battery to make the device run all day, 4G-support and and NFC. It features CyanogenMod 11S, a custom aftermarket version of Android developed by Cyanogen.