Washington: Fully tattooed Rick Genest, aka "Zombie Boy," who rose to world fame as a face for the Mugler fashion brand, is starring in a new campaign for a cover-all concealer.

In the video for US brand DermaBlend Professional, Genest starts off showing viewers his fully covered body, removing the makeup step-by-step to reveal his tattoos.

The concealer, which is currently only available in the US, comes in five shades and retails for USD 27. According to DermaBlend, the product can also be used to cover up birthmarks, rosacea, or any pigmentation disorders and lasts up to 16 hours.

Watch the video at http://youtu.be/9mIBKifOOQQ.

(Courtesy: Mid-day.com)