“As the campaign enters the last two phases, the Congress party’s campaign was a text book lesson of how not to organize the campaign. The speech writers of the Congress leaders thought that pedestrian points such as the Centre giving grants to the States, RTI, Food Bill, Land Bill were the key campaign issues. They had completely ignored the popular view,” Jaitley said in his blog.

“The whole country had realized in December itself, when the results of the four state assemblies were declared, that the Congress is on its way out. The anti incumbency against the Congress was there to succeed,” he added.

Jaitley lauded BJP’s prime ministerial candidate Narendra Modi to target the Congress top brass.

“Even though Narendra Modi had captured the popular imagination, the Congress thought that if Chidambaram, Sibal, Tiwari, Jairam, Anand Sharma and Beni Prasad were exceptionally rude and discourteous, they would demolish what they thought was the Modi myth. They ended up demolishing themselves,” said Jaitley.

“Most of them either did not contest or are likely to come third in their own constituencies,” he added.

Taking a jibe at the Congress leaders, Jaitley said, “The Jairams and the Sibals have been God's special gift to the Congress. They then decided to manufacture a new campaign. They clapped like a child thinking that the 'Toffee Campaign' was working even though it was based on falsehood."

“Rahul had decided to do a Kejriwal. Having misused the CBI for the last ten years Sibal was back now to abusing the CBI for not prosecuting Modi in a case of no evidence in the Ishrat Jehan case. A new bright face in the media, Surjewala, discovered a motley crowd posing for a photograph with Modi and spotted one rogue in it. His smugness showed that he believed that the Congress had won the election on this ground,” he added.

Jaitley, who is contesting the Lok Sabha polls from Amritsar, further said ‘when nothing succeeded, the ‘snoopgate’ was given a rebirth hoping that it would succeed’.

“But when things go wrong, they could go horribly wrong. Thus it didn’t succeed. These are the pitfalls of contesting elections without an issue and then manufacturing a campaign based on non issues. The Congress ended up buying its own propaganda,” he added.


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