Panaji: With the 2014 Lok Sabha polls soon approaching, Congress is all set to use smartphones as one of its biggest political weapons. (Agencies)
If Congress leader Digvijaya Singh is to be believed, the humble smartphone, with its growing popularity among mobile user segments, has the potential to shape opinions and counter negatives when combined with social media.
Speaking to key Congress leaders in Goa on Wednesday, Digvijaya Singh implored them to start using smartphones and get active on social media forums like Twitter and Facebook to counter the BJP's "disinformation" campaign.
"The computer is a thing of the past. What is important is the smartphone. All senior Congress leaders and spokespersons should sign up for Twitter accounts and get their presence felt through social media," said Digvijaya Singh, who was recently appointed the Congress general secretary in charge of the party affairs in Goa.
His comments come a few months after a study conducted by the IRIS Knowledge Foundation and Internet and Mobile Association of India said that 160 out of the 543 Lok Sabha constituencies would be influenced significantly by social media during the next general elections.
Digvijaya Singh went on to say that the All India Congress Committee (AICC) was in the process of beefing up its information technology (IT) cell with personnel and technological capabilities to ensure that the Congress left its stamp on the virtual medium.
The former Madhya Pradesh chief minister also said that the central IT cell would also help the state unit with the brass tacks of social media and smartphone exploitation.
"The IT cell here has to be strengthened. You can ask for all the help needed from the AICC," Digvijaya Singh said.
Panaji: With the 2014 Lok Sabha polls soon approaching, Congress is all set to use smartphones as one of its biggest political weapons.