London: Consumers across the world are willing to share personal information to receive better services from doctors, banks and retailers, according to a new study.

A poll commissioned by Infosys, which covered a total of 5,000 respondents, brought out key findings that suggested consumers expected banks to mine personal data for protection against fraud.

In the healthcare domain, 88 percent of consumers said that they could share electronic health information with physicians while only 56% could share personal medical history. Even in the retail sector, 78 percent agreed that if they shared information, it would be possible to get offers targeted to their interests, wants or needs. However, only 16 percent were willing to share social media profile information, which could hamper strategies developed by retailers for tailored offers.

Terming it as an opportunity for companies, managing partner for worldwide consulting and systems integration at Infosys, Stephen Pratt said that this study was a wake-up call to companies to gain greater access to data by clearly communicating 'what's in it for me' to the customer.

He also said that the research showed people would certainly share even though they are very savvy about how they give up their personal information.


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