"We have shot it like a film. We have shot at locations in Bhopal, the characterisation is very good and the content is better as compared to other shows," Harshad said at the show's official launch on Thursday.

"I don't think such content has come on television...I think everything combined together makes a very good package," he added.

The story may be about Muslim families but the use of the Urdu language is minimal in the show.

"My character is very modern, and there is not much use of the Urdu language. It is a mix of English, Hindi and Urdu. But still I did some research and watch some Pakistani shows (to prepare for my role)," Harshad said.

Bollywood actress Amrita Rao’s sister Preetika Rao, who plays Aaliya in "Beintehaa", says the show caters to a wide audience and so the use of Urdu has been kept to bare minimum. “The show is for the entire Indian audience so we can't have much of Urdu. But yes, a few Urdu words will be used here and there," Preetika said.

Harshad said that "Beintehaa" will "see both love and hate"."Beintehaa" goes on air Monday on Colors.


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