Gone are the days when vest commercials used cheesy one-liners like ‘Ye Andar ki baat hain’. They now stress on the importance of voting, keeping the political gung-ho in mind.

People generally relate daring stunts with bike commercials but they are preaching about selecting the right candidates in the upcoming general elections.

It remains to be seen whether the general elections this year would bring any positive change or not. But the political fever has certainly changed the direction of corporate commercials this time around.

Big corporate houses like Hero Motocorp, Idea Cellular, Amul, Rupa Frontline, Tata Tea etc have come up with avant-garde advertisements that deliver a positive political message.

Toiling hard to make a name in the market after parting ways from Honda, Hero Motocorp in one of its advertisement has described the upcoming general elections as country’s biggest talent show, urging people to vote judiciously without any bias and favouritism.

Idea Cellular, which is known for its out of the box commercials, has also come up with ads that give political message this time around. One of their advertisements shows common man using mobile internet to expose the false promises made by their representatives.

Undergarment manufacturer, Rupa has also joined a long list of companies that are producing commercials with a political flavour.

It is important to note that the trend of corporate commercials with political messages isn’t something really new, as another big corporate house Tate Tea had starting milking the social menaces of our society since 2008 only.

In their new commercial, Tata Tea has tried to encourage women to vote, which they claim can solve many of their existing problems. Previously also, Tate Tea had made commercials with political shades under the ‘Jaago Re’ series.


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