As per the agreement, would create Croma's Flagship Store on its e-commerce portal to sell electronics items including mobiles, tablets and laptops, a statement by both the retailers said.

The two will jointly work towards market development initiatives, establish joint collaboration on customer and vendor outreach programmes and category development, said the statement.

Both brands would also be looking at exclusive launches of products and brands belonging to the select categories. co-Founder & CEO Kunal Bahl said, "This is a big moment for us, where Croma and will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country."

Infiniti Retail MD & CEO Ajit Joshi said, "Today's dynamic retail industry demands an infrastructure that is equally robust on the online and brick-and-mortar fronts.”

“Omni-channel retail is undoubtedly the way forward in the Indian retail industry, and therefore the association is designed to enable Croma and Snapdeal to leverage from each other’s strengths, to provide a winning proposition for customers and business alike," he said.

Infiniti Retail Ltd, a 100 percent subsidiary of Tata Sons runs Croma stores. Launched in October 2006, Croma has 96 outlets across 16 major cities of India and sells over 6000 products.

Started in February 2010, is country's online marketplace.