Madhuri will be seen endorsing the brand in all television, print and digital campaigns. A new TVC and print campaign featuring Madhuri would be launched soon, the company said in a statement.
Commenting on her association with the brand, Madhuri said: "I am really excited to get an opportunity to endorse an iconic healthcare brand like Dabur Chyawanprash, which has been trusted by millions of Indians, generation after generation."
"Madhuri Dixit exemplifies the modern day Indian mother who successfully balances her professional and family life. This makes her a perfect choice as the brand ambassador for Dabur Chywanprash," Dabur India Ltd Marketing Head–Health Supplements Rajeev John said.


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