New Delhi: World’s most read newspaper, Dainik Jagran, has been bestowed the title of Superbrand for the third consecutive year. With this coveted title Dainik Jagran has once again proved that it has achieved new height of success due to its strong base among the masses.

It is worth mentioning that Indian Readership Survey (IRS) has announced Dainik Jagran as the most read newspaper for 23 consecutive times with more than 5.63 crores readers. The BBC and Reuters in a survey have also hailed it as the most reliable source of news information.

In a grand show organised at the Grand Hotel in Vasant Vihar, Basant Rathore, national brand manager of Dainik Jagran, received the award. He was accompanied by the deputy national brand manager Vinod Srivastava.

Corporate Affairs Minister Sachin Pilot and Managing Director of Superbrands India, Anmol Dar gave this award to Basant Rathore.

Speaking on the occasion, Sachin Pilot said that it took lots of effort and hard work to become a Superbrand.

Pilot said, “The days are gone when consumers were ready to read anything they were given, now they are aware and know the quality of the product. The companies who are being awarded with the Superbrand award today undoubtedly have the great combination of quality and energy.”

The Superbrands organization is an independent arbiter on branding. The Superbrand identifies outstanding products, do quality assessments and then award them in more than 55 countries.

More than 60 thousand people and companies participate in this competition and are allotted marks by over 10 lakh people. Products obtaining more than 6.5 marks stand for the final competition.


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