New Delhi: Your favourite Hindi National Daily Dainik Jagran has once again retained its top position for consecutively 21st time in the fourth quarter results of Indian Readership Survey (IRS).

As per the IRS results for 2011, Dainik Jagran with its 5.6 crore readership has taken a massive leap leaving behind its competitors. Jagran has retained the top slot for the consecutive 21st time while registering annual increase of 13.6 lakh in readership.

The margin between Dainik Jagran and the newspaper on the second position is over 1.8 crore.

Jagran Prakashan has also managed to bag Consumer Super Brand and Business Super Brand title.

Meanwhile, Dainik Jagran has also added another feather in its cap. It has been declared as most credible news source in print media by a joint survey conducted by BBC-Reuters.

The total readership of all the publications of Dainik Jagran group has reached 6.3 crore mark, making it the largest read publication group.
 
JPN/BUREAU