London: Soccer ace David Beckham, who recently shot an undergarment advertisement, says he "didn't know where to look" when the commercial was aired during the Super Bowl.
Beckham, 36, who has four children, Brooklyn, 12, Romeo, nine, Cruz, six, and seven-month-old Harper, with fashion designer wife Victoria, said he was so embarrassed by seeing himself almost naked.
"I'm very shy. When we were watching the Super Bowl on Tuesday in a room of about 20 people and it came on and I actually didn't know where to look. It was kind of embarrassing.
"The kids loved it but they were also embarrassed as well because there were other people in the room," he said.
The handsome athlete, however, says he is very proud of the collection and loved working with the Swedish high street store.