Global Brands are keen to team up with Beckham due to his star power and status as one of the world's most famous sports and style icons, and also cited his partner Fuller's deep understanding of consumers, talent, and sports and entertainment rights, as the driving force behind the collaboration.

Beckham, who unveiled a capsule collection of motorcycle jackets for Belstaff earlier this year, has labelled the team up the 'first of its kind' and is thrilled to be working with Fuller on the project.

"Simon and I have worked together for many years, and nobody understands artists and rights owners better than he does," he said.

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