"It has a nice sound to it," the chairman and CEO of Dell, which last year announced the USD 70 billion merger with EMC, at the Venetian Convention Center where he was giving the keynote address at the annual EMC World Conference.

"The brand equity of Dell PC is irreplaceable," he said adding that he was partial to the family name. Dell Technologies will comprise Dell, EMC  the leading global computing storage provider, VMware, Pivotal, Secureworks, RSA and Virtustream.

The combined enterprise business, though, would go by the name of Dell-EMC, he announced. The merger is awaiting regulatory approval from the US authorities as well as shareholder greenlight.

Taking a dig at rival HP, Dell said that his competitor was trying to grow by downsizing. "You cannot do that. But HP is trying to grow by investing less in R&D and software, all the while losing share to Dell," he said adding that his company was doing just the opposite.

"We are investing in speed, agility and innovation and creating the essential infrastructure for the next industrial revolution," the tech celebrity said, pointing out that they were just one day short of the 32nd birthday of his company.

He said when he started out, he believed that IT was going to be force for change. He said it had democratised information, help cut poverty by half globally and a huge global middle class had emerged in different parts of the world because of it.