London: Actress Demi Moore is reportedly dating Scott-Vincent Borba, just weeks after announcing her split from estranged husband Ashton Kutcher.

The 49-year-old has grown close to Scott-Vincent, the CEO and co-founder of Borba cosmetics, over the past few weeks and the two decided to take their friendship to a next level.

"Demi and Scott-Vincent started dating last week. They have known each other a long time and he's really been there for her by her side through the whole Ashton thing," a website quoted a source as saying.

"It's easy for Scott-Vincent to keep his relationships a secret because he's so often photographed hanging out with celebrity clientele. But he's head over heels for Demi and there's definitely potential for a lasting relationship between them," the source added.

Moore, who has three daughters with ex-husband Bruce Willis, announced she is ending her six-year marriage to Ashton last month after he was accused of cheating on her in September.