London: American designer Tom Ford likes to shock audience with his provocative designs.

'I've always enjoyed getting a reaction. I'm still provocative but I don't provoke just to provoke. I usually do something to challenge people to think about it,' a website quoted former Gucci creative as saying.

Ford also recently released his own range of perfumes and cosmetics. He feels it's important to be flexible when creating clothes.

'You just start with one direction, then, in a fitting, you think, 'This isn't working', and you tear a sleeve off and that's what makes it modern and original,' he said.