RB has a clear global strategy for growth based on health and hygiene. Dettol in support to Swach Bharat Mission  has work constantly as the premier brand amongst Rural and Urban markets.

India is thinking of hygiene factor very seriously and data shows that in every 2nd household of India preferred to have Dettol as its most trusted brand.

Dettol is also entering to the wash wash concept with Parmarth Niketan, World Toilet Organisation and opening South East Asia’s first Internationally World Toilet College.

This will help not only reduce health problems in India but also make India more healthier and hygienic.



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