Los Angeles: Singer-cum-actress Jennifer Lopez has been roped in to front TOUS Spring 2011 as campaign.

The pop-diva will be the new face of jewellery brand TOUS.

Lopez, who was also recently named the first-ever global brand ambassador for Venus razors, said, "This is my favorite. You know, all girls love diamonds."

She will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador.

“Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business,” said Salvador Tous, Honorific President of TOUS.