New Delhi: The size of domestic consumer electronics and durables, or white goods, market may touch Rs 52,000 crore by 2015 on account of rising demand for these goods, particularly among youngsters, a study by industry body Assocham has said.
   
At present, the consumer electronics and durables industry is estimated at about Rs 34,000 crore, it said.
   
"The demand for consumer electronics and durables is driven by growing popularity of these goods among young population coupled with rising disposable incomes," Assocham Secretary General D S Rawat said.
    
Besides, easy availability of finance options, growing consumer electronics' retail stores and online retail industry are also fuelling the demand for these products, he said.
   
The country's consumer electronics and durables market is divided into three segments – white goods (ACs and refrigerators), brown goods (microwaves, juicers and iron) and consumer electronics (TV sets, laptops, cellphones and other electronic accessories), the study added.
   
The easy availability of finance options, growing prominence of consumer electronics retail stores and online retail industry are also fuelling the demand in this industry, Rawat said.
   
The consumer durables and electronics market in rural and semi-urban areas account for about 40 percent of the overall market and is growing at about 30 percent CAGR, the study said.
   
The global consumer electronics and durables industry is growing at about 10 percent CAGR and is currently estimated at about Rs 16 trillion. It is likely to cross Rs 21 trillion mark by 2015, it added.

(Agencies)