The club that prefers east over west as far as global expansion is concerned, sees India as the key market in Asia.

It is well aware of the ripples the inaugural edition of the Indian Super League created in the country once called the 'sleeping giant' by FIFA president Sepp Blatter, but the current Bundesliga leader doesn't want to commit as yet.

"Whatever we do it has to be sustainable. We know about the Indian Super League. India is kind of difficult for us right now. But with the ISL coming up, the last couple of years we have been following it. We have been monitoring India," said Carsten Cramer, Director Sales and Marketing at Borussia Dortmund.

He further said, "We had experimentally positive experience in Japan and South East Asia. We had an exchange with some clubs in Osaka. The most important aim if we go to India is that we will do it the Borussia Dortmund way."

"Authentic, emotional and intense," was how he summed up the club's philosophy and the official is ready to wait for something that matches their philosophy.

With a capacity of nearly 82,000, the Singal Iduna Park, home of Borussia Dortmund, is one of the top football stadiums in the world and the biggest in Germany, ahead of Allianz Arena in Munich and Berlin's Olympic stadium.

Asked if they are thinking on lines similar to the strategic tie-up between La Liga's Atletico Madrid and Atletico de Kolkata, he said their plan is different.

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