Apparel merchandise company Woodstock Merchandising has joined hands with Green Gold Animation as the official licensee for the children’s apparel range of its properties Chhota Bheem and Mighty Raju.

Fans of these cartoons can look forward to a wide variety of products including t-shirts, shirts, skirts, pants, leggings, shorts and capris.

“The kidswear segment is one of the fastest growing in India’s apparel industry. In such a competitive landscape, this deal marks a key milestone in our growth story,” Rajiv Subramanian, COO, Woodstock Merchandising Pvt Ltd, said in statement.

With an expected annual growth rate of 25 percent, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.

The apparel range of Chhota Bheem and Mighty Raju will be available in a price range of Rs 299 to Rs 899. The range would be distributed by Woodstock in select Hypermart and Departmental Store formats across India.

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