The Dubai Open, as the tournament will be called, is being promoted and organised by 'golf in DUBAi', who are an old hand at staging high-profile sporting events like the Omega Dubai Desert Classic, the Omega Dubai Ladies Masters and the MENA Golf Tour.

As part of a three-year agreement with the Asian Tour, 'golf in DUBAi' will manage all aspects of its end-of-year spectacular that has the potential to become one of the most illustrious stops on the region's premier Tour.

The event will be a welcome addition to the city's growing portfolio of world-class events.

The landscape of Dubai has changed dramatically since the city first hosted an international golf tournament -- the Omega Dubai Desert Classic in 1989 -- and today the sport has become a key component of Dubai's ambitious drive to host 20 million visitors annually by 2020, the year the city will host the World Expo.

Talks with prospective sponsors and different Dubai golf clubs are at an advanced stage and 'golf in DUBAi' will soon announce the official title, the venue and dates of the newest Asian Tour tournament in the city.

"The arrival of the Asian Tour is very exciting news for all of us in Dubai and we are extremely confident of delivering the event in sync with Dubai's reputation as an ideal golfing destination," said Mohamed Juma Buamaim, vice chairman and CEO of golf in DUBAi.

"We feel honoured that the Asian Tour has placed its trust in us and we will strive to deliver a memorable week for its members and the UAE fans," he said, adding, "Events like this will continue to strengthen our strong historical ties with Asia.

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