This association will leverage strengths of both the companies and will deliver greater assortment to a much wider consumer base that will result in increased market access and higher sales for both partners, the company said in a statement.
Commenting on the partnership, Vice President-Fashion Amit Maheshwari said, "This is in line with our commitment of providing the best brands at affordable prices to consumers. Hypercity Retail is a hugely popular retailer."
A large variety of Hypercity merchandise as well as the various domestic and international brands across categories such as personal care, sports & fitness, home furnishing and kitchenware, among others, which are sold in Hypercity stores, will now be available on


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