Majority of e-commerce departments and businesses have increased their turnover since last year and present a good opportunity for the industry to develop further, says the Assocham report.

India's e-commerce market was worth about USD 3.8 billion in 2009, it went up to USD 17 billion in 2014 and to USD 23 billion next year. It is expected to touch USD 38 billion mark by 2016, it said.

There are nearly 3.5 lakh people working under e-commerce industry. Also increasing smartphone ownership and investment from retailers are fuelling the rapid growth of mobile-commerce in India.

Mobile-commerce (m-commerce) represents only 20-25 percent of the country's e-commerce market. This share is expected to grow as businesses, including those operating in the online to offline space such as taxis and restaurants, look to seize greater market share.

It is also likely to be further accelerated by advancements in mobile technology and improvements in security and connectivity of shopping and payment platforms.

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