Produced and sung by Ravindra Singh, managing director of R-Vision India, the video, titled "Ek Bharat Shreshtha Bharat", lays emphasis on making the country a clean place for its people.
"We have tried to insert the vision and thoughts of our prime minister in this music video," Singh told mediapersons here.
The lyrics are by Rani Malik and the music is composed by the trio Manek-Satya-Afsar. The video has been directed by Rajeev Khandelwal.
Several celebrities like superstar Amitabh Bachchan and actors Salman Khan and Hrithik Roshan from the film industry have already joined the campaign.