Meanwhile, Markets struggled to maintain lead as profit-booking in key sectors dragged the benchmark BSE Sensex down by 76.49 points in morning trade on Wednesday.
Earlier, the Sensex traded positive and the Nifty once again breached the 7,900-level on sentiments bolstered by higher global cues and sustained FII buying.
The 30-share Sensex opened higher at 26,496.29 and fluctuated to a high of 26,504.52 and a low of 26,336.25 before quoting 26,405.41 points at 1100 hours.
The NSE 50-share barometer Nifty also marked new peak of 7,922.70. It was down by 23.35 points, or 0.30 percent, to 7,874.15 at 1100 hours.
The partnership would allow Eros Now to showcase Zee's television content ranging from serials and soaps to reality shows, the company said in a statement.
Commenting on the development, Eros Now CEO R L Singh said:" Partnership with a leading television player like Zee for compelling content is a natural step to providing the very best of Indian entertainment to our consumers worldwide. We are very excited to bring these shows to the platform and are confident this content will be enjoyed worldwide."
Zee Entertainment Enterprises Ltd MD & CEO Punit Goenka said: "It is a logical extension for us to make our popular programme available on leading online provider. By partenering with Eros Now, we hope to capture viewer from around the world with the best shiws from Zee's library."
Established in 2012, Eros Now is a video on demand portal of the group. It has Eros film library along with third party content.

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