"Lots of posts, vacancies reserved for SC, ST, and OBC people have not been filled up (in employment and education). We want these to be filled, opportunity must be given to the oppressed people," BJP state unit President Pon Radhakrishnan said.
The Madurai conference will be held on February 21st, which will focus on the issues affecting the backward classes, he added.
The party hopes that sustained campaign through several modes including ideas like the "Chai pe charcha" (chat over tea) will attract electoral dividends it in the state, which are  
dominated by Dravidian majors AIADMK and DMK.
BJP, which surprised many by mobilizing good turnout at the rallies addressed by Modi in Tiruchirappalli and Vandalur near here, has also been trying to present an alternative to AIADMK and DMK and at the same time eyeing parties like DMDK and PMK.
However, so far BJP has tasted limited success with only the MDMK led by Vaiko, Kongu Nadu Makkal Desiya Katchi, a splinter group of a caste-based outfit in western Tamil Nadu,
and the Indiya Jananayaka Katchi (IJK), floated by educationist K Patchamuthu, aligning with it.

Nevertheless, the BJP has lined up a slew of electorate outreach programmes in the state as a part of which an agitation to press for total prohibition will be held on February 15th at Perundurai near Erode.

Similarly, a door-door to campaign christened "Veedu thorum thamarai; Ullam thorum Modi," (Lotus in every house and Modi in every heart) will be intensified in urban areas the
same day.

The engineers' wing will hold a conference in Coimbatore on February 20th and public meetings will be held in all the 39 Parliamentary constituencies in the state.
On the line of the social justice meet, the party will also hold a 'minority’s conference,' with the theme of "integrating hearts" sans "misleading, false campaign" by rivals on February 24th .


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