Mumbai: Social networking giant Facebook is now adopting the "hashtag", a distinctive feature of its prominent rival Twitter, to help members keep track of popular topics being discussed on the social network.

"Starting from June 13, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.

"When you click on a hashtag in Facebook, you'll see a feed of what other people and pages are saying about that event or topic," Facebook said in a statement.

Hashtags have helped social networking users to participate in online conversations as real-time events like political debates and sports events unfold. It has also helped advertisers reach out to a particular set of audience.

"Hashtags on Facebook are just a first step. We'll be rolling out more features in the coming weeks and months that make it even easier to discover and participate in conversations about shared interests on Facebook," it added.

Facebook also said it looks forward to working with media partners, broadcasters, and journalists on how best to leverage these new tools.


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