A Pew Research Center survey found that 73 percent of Americans over 18 years of age on the Internet use at least one social network, or about 63 percent of the total adult population.

Facebook is the preferred network, used by 71 per cent of adults, or 57 percent of all American adults, according to Pew researchers.

However other platforms like Pinterest, LinkedIn and Twitter are also making gains and a growing number of people are using multiple social networks.

Pew found that 42 percent of Internet users (or 34 percent of all American adults) use two or more out of the five most popular social networks.

Use of Facebook rose to 71 percent of adults from 67 percent a year ago, the study found.

A large part of the growth for Facebook came from older Americans: Roughly 45 percent of Internet users over 65 years of age are using Facebook, up from 35 percent in late 2012.

Four other social networks, including Facebook-owned Instagram, are battling for the number two spot for US users.

LinkedIn is used by 22 percent of American adults and is especially popular among college graduates and those in higher income households. That is up from 20 percent a year earlier.

Pinterest usage grew sharply to 21 percent, from 15 percent a year ago. Pew said that women are four times as likely as men to be users of the bulletin-board style social media platform.

Some 18 percent of adults use Twitter, up from 16 percent a year ago, Pew said, with adoption levels particularly high among younger adults and African-Americans.

Usage of Instagram rose to 17 percent of adults from 13 percent a year ago, according to the survey. Much of this growth came in the 18 to 29 age bracket and among African-Americans.

Pew found that Facebook and Instagram drew high levels of ‘user engagement,’ with a majority of users checking in on a daily basis.

Some 63 percent of Facebook users visit the site at least once a day, and 40 percent do so multiple times in a day.


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