The new feature allows advertisers to use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile, the company announced in a blog post today.

 "We made the creative community a priority when we designed and built Canvas. It's a product that represents our commitment to creative craft and delivering the best mobile experience for businesses and people," said Chris Jones, head of creative technology, Facebook Creative Shop.

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Canvas uses the same technology that makes photos and videos load quickly on Facebook, so it loads as much as 10 times faster than the standard mobile web. "We're committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers.

We've invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile," read the blog post.Any advertiser can start building a Canvas as it is easy to build with no code or software required.