The new hub will be "a dedicated place to experience sports in real-time with your friends and the world", said product manager Steve Kafka in a blog post.

The new Sports Stadium is "a place devoted to sports so you can get the feeling you're watching the game with your friends even when you aren't together," he added.

Fans will be able to follow the action with a live play-by-play and add their own comments.

The service is being rolled out for American football games and will soon support other sports around the world like basketball, football and other games. It is available for Facebook on iPhone and will expand to other platforms in the coming weeks, Kafka said.