The jump in shares was set to add nearly USD33 billion to Facebook's market value, putting the company on track to re-enter the $300 billion club. The market reaction also presented a sharp contrast to Apple Inc's fate yesterday.
               
Facebook's impressive showing bucked the trend of underwhelming results from the iPhone maker and one-time Wall Street darling eBay Inc.
               
"FB has built a remarkable ad platform that enables marketers of all stripes to serve targeted ads to nearly every consumer on the planet," Jefferies analysts wrote in a broker note.