Also, the number of people using Facebook on a daily basis increased by 139million to757 million at the end of the year. (Agencies)
"It was a great end to the year for Facebook...In 2013; we added 172 million monthly actives and 139 million daily actives. That means that our daily engagement continues to increase. In the last quarter, more than 60% of our monthly actives visited Face book daily. Given the size of our community, we're very excited about this pace of growth," Facebook CEO Mark Zuckerberg said.
Asia and Rest of the World accounted for 744 million monthly active users (MAU), while Europe and US & Canada accounted for 282 million and 201 million MAUs, respectively.
US-based firm, which reported its Q4 and full year financial performance, said its net profit grew to USD 523 million in Q4 2013 from USD 64 million in the year-ago period, while revenues rose 63 per cent to USD 2.59 billion in the quarter under review.
Revenue for the full year 2013 was up 55 percent to USD 7.87 billion, while net income was up to USD 2.5 billion.
"Our total revenue (2013) grew 63 percent y-o-y, led by 76 percent growth in advertising revenue. Approximately 53 percent of our ad revenue came from mobile. This is not only the first time we crossed the 50 percent threshold, but it's also our first billion-dollar mobile quarter," Facebook COO Sheryl Sandberg said.
Revenue from advertising increased 76 percent to USD 2.34 billion, of which mobile advertising represented about 53 percent (up from 23 percent in Q4 2012).
The company's apex stood at USD 483 million in Q4 and USD 1.37 billion for 2013, it said.
Also, the number of people using Facebook on a daily basis increased by 139million to757 million at the end of the year.