"Obviously you want them to go out and thrash the opposition and win each and every match but that is not possible. Sometimes you have to accept defeat and that can also be a learning experience in a tournament like World Cup," Tendulkar said at an MRF event
     
"There are going to be difficult moments, there are going to be obstacles along the way but not just the team, if you all are together, it becomes inspiring for the players to move forward, knowing that the nation is not sitting on top of the head but the nation is moving ahead along with it. I would urge everyone to support our team.
     
"Earlier I batted for India on the field, now I continue to bat for India off the field. Something that really matters to a sportsman is genuine support and that is what I would like to extend."
     
Tendulkar said the upcoming World Cup will be a new experience for him as he won't be part of it, having featured in six editions of the cricketing extravaganza.
     
"Being a World Cup ambassador is truly an honour and it has happened for the second time. Last time I was ambassador and we played the 2011 World Cup and I was actually part of it. This time I am not. I am really looking forward to this experience because this is the first time that I won't be playing. It's a new experience for me," he said.
     
The batting maestro said his life has come a full circle.
     
"World Cup journey started for me in 1983. I watched India win an excellent finals against West Indies and then Kapil paaji holding that beautiful trophy in the balcony of Lords. The next experience which was even greater, I was a ball boy at the Wankhede stadium and I got to see all the superstars of Indian cricket from a close vicinity.
     
"And then to become an ambassador of 2011 and 2015 World Cup it feels like I have done a full circle," he said.

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