The smartphone is available in two variants, and the customers can purchase both the 16GB Silk White and 64GB Sandstone Black in the open sale.

READ MORE: Company not to hike OnePlus One price in India: Official

OnePlus One comes with top-of-the-line hardware specifications, including a 2.5GHz Qualcomm Snapdragon 801 processor, 3GB of RAM, a 5.5-inch (1080P display), 13MP rear camera with F2.0 aperture and Sony image sensor, 5MP front camera, 3100mAh battery to make the device run all day, 4G-support and and NFC. It features CyanogenMod 11S, a custom aftermarket version of Android developed by Cyanogen.

The 16GB Silk White OnePlus One is currently selling in India at Rs 18,999 while the 64GB Sandstone Black variant is priced at Rs 21,999.

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The company has partnered with HCL Care to offer after- sales service across 20 cities in India.
India, which is one of the fastest growing smartphone markets globally, is also one of the most lucrative opportunities that handset makers are vying for.

In the last few months, new players like Xiaomi, Oppo and Jolla have entered the Indian market to challenge established players like Samsung, Micromax and Nokia (now Microsoft Devices).